SCL VOTING INITIATIVE

Stoney Clover Lane, 2022

The Voting Initiative Campaign was designed for Stoney Clover Lane to provide awareness leading up to and during the 2022 Midterm elections. This included reminders for registration deadlines for individual states through social media as well as a promotion of general civic duty through physical merchandise. The overall visual language was inspired by 1970s typographic and stylistic elements as well as the spirit of Schoolhouse Rock! characters.

Initial Sketches and Inspiration

Branding & Merchandise Deck

Marketing Assets & Social Media

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In-Store Signage

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