jumbo fanny packs

Following the Back to School season, Stoney Clover Lane released 3 Jumbo Fanny Packs in exclusive shades of Olive, Jet and Berry Blue. The brief for this limited set of assets involved aiming to promote a more elevated and clean look for the Fanny Packs, to contrast the previous Back to School product push and provide further styling inspiration. The final set of assets utilize a limited palette as well as clean straight lines and geometric shapes and iconography to accomplish this goal.