MA Unit Submission, 2021
"Kindred" is a jewelry brand concept inspired by the historic and modern connection of human sentimentality to jewelry and the need for products which further inspire and connect us during the COVID-19 pandemic. The products are customizable and based on a matching set concept, meant as gifts or tokens for loved ones, as well as for collectable purposes.
The project includes both the development of the product design (the small enamel charm designs) and the development of the marketing campaign, entitled "Nature's Kin".
Branding and Products
The Campaign: Nature's Kin