KINDRED

"Kindred" is a jewelry brand concept inspired by the historic and modern connection of human sentimentality to jewelry and the need for products which further inspire and connect us during the COVID-19 pandemic. The products are customizable and based on a matching set concept, meant as gifts or tokens for loved ones, as well as for collectable purposes.

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The project includes both the development of the product design (the small enamel charm designs) and the development of the marketing campaign, entitled "Nature's Kin".