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MA Unit Submission, 2020

A fashion and lifestyle brand concept inspired by the need for increased positive sentiments and opportunities for togetherness amidst the COVID-19 pandemic. The project culminated in both a brand book and lookbook, in collaboration with fellow Postgraduate students at NUA.

The brand works to promote conversations with strangers through upcycled clothing. The communal spirit of the brand is then passed on through a set of embroidered patches fixed to notecards, which are meant to be left in public places for strangers to find and attach to their own existing clothing.


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Brand Book

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