happy camper

My work for the Happy Camper collection spanned from contribution to product design as well as marketing campaign through digital and print assets. Following direction from leadership as well as existing accessory designs, the campaign design began with the development of colors, logo and iconography. The icons developed for the marketing campaign were then produced to be sold as patches with the collection. Using the campaign branding guide, I expanded the campaign further into emails, social media graphics and print assets.